Tuesday, April 30, 2013

Does a Writer Need a Logo?

Really, does a writer need a logo?

Years ago a fellow writer told me that she had a logo for her writing. At the time, my first novel had just been published and I really couldn't see a need for a logo.

However, as the years have gone by I have changed my mind. The reason? Right now I have books published in two different genres: romantic suspense and YA time travel. I'm sure some readers are wondering if the Kathi Peterson who wrote Cold Justice is the same Kathi Peterson who wrote The Stone Traveler. I want my readers to know that, yes, I wrote them both.

As I sat down with my designer, we discussed what logo would represent my writing best. There were several things to consider: what kind of message did I want to convey, what was the purpose of my logo, and where would I use it?

The message . . . 
What is the message of a logo? It should represent what you write and a common theme in your work that identifies you as a writer. I wanted my readers to know that any book that has my logo will get a clean read that has a good dose of inspiration in the story. My designer and I kicked around the idea of a dove or angels, but those had all been done a lot and I wasn't comfortable with them. See I also wanted my logo to represent me, the writer. So it had to be personal. That's a tall order.

The purpose . . .
The purpose of a logo is to let the reader know that you are the writer behind the work. I can't tell you how many Kathi Petersons there are in the world, but there are a lot. I know of at least three. And one even spells it the exact same way as I do. However what the others don't have is my maiden name, Oram. So now you know why my novels have Kathi Oram Peterson on them. My designer and I decided my initials would work just fine for my logo.

Where to use a logo . . .
Okay, here's my problem, I already have six books published without my logo on them. If I would have listened to my friend years ago, this would not be a problem. Now I'm playing catch up. But that's okay. I'm hopeful my publisher won't mind putting my logo on reprints of my novels and on future books to be released. AND I can put my logo on my blog, website, Facebook, Twitter and etc. I can use it on my business cards, on bookmarks and well, just about anything.

Does a writer need a logo? If a writer only writes in one genre probably not. However, if a writer publishes in more than one genre I'd say yes. And I should have used one long ago.

So, as you can see I have two versions of my logo that I liked.

Which do you think I went with: the first one or the second one?
 



Photobucket

6 comments:

  1. I like the first one! It looks better having the tiny spaces between the O and P since there are spaces between the K and O, too.

    Having an author logo is a great idea!!

    Happy reading and writing! from Laura Marcella @ Wavy Lines

    ReplyDelete
    Replies
    1. Laura,
      Thanks so much for your input! I appreciate it very much.

      Delete
  2. I'm going to echo Laura-- I liked the first one better. I also have been thinking about a logo. Maybe I'll actually DO something about it. Thanks. :)

    ReplyDelete
    Replies
    1. Monique,
      The first one seems to be the winner. Good luck finding your logo. It's a fun process.

      Delete
  3. I agree with Laura. But they're both pretty eye-catching. I would only worry that most of the first letter can be taken to be a "J" instead of a "K"---or maybe the figuring it out helps to cement it in too!

    ReplyDelete
    Replies
    1. Brenda,
      Seems the first one is the fav with everyone, including me. Thanks for adding to the discussion. :)

      Delete

Linkwithin

Related Posts with Thumbnails