Tuesday, April 30, 2013

Does a Writer Need a Logo?

Really, does a writer need a logo?

Years ago a fellow writer told me that she had a logo for her writing. At the time, my first novel had just been published and I really couldn't see a need for a logo.

However, as the years have gone by I have changed my mind. The reason? Right now I have books published in two different genres: romantic suspense and YA time travel. I'm sure some readers are wondering if the Kathi Peterson who wrote Cold Justice is the same Kathi Peterson who wrote The Stone Traveler. I want my readers to know that, yes, I wrote them both.

As I sat down with my designer, we discussed what logo would represent my writing best. There were several things to consider: what kind of message did I want to convey, what was the purpose of my logo, and where would I use it?

The message . . . 
What is the message of a logo? It should represent what you write and a common theme in your work that identifies you as a writer. I wanted my readers to know that any book that has my logo will get a clean read that has a good dose of inspiration in the story. My designer and I kicked around the idea of a dove or angels, but those had all been done a lot and I wasn't comfortable with them. See I also wanted my logo to represent me, the writer. So it had to be personal. That's a tall order.

The purpose . . .
The purpose of a logo is to let the reader know that you are the writer behind the work. I can't tell you how many Kathi Petersons there are in the world, but there are a lot. I know of at least three. And one even spells it the exact same way as I do. However what the others don't have is my maiden name, Oram. So now you know why my novels have Kathi Oram Peterson on them. My designer and I decided my initials would work just fine for my logo.

Where to use a logo . . .
Okay, here's my problem, I already have six books published without my logo on them. If I would have listened to my friend years ago, this would not be a problem. Now I'm playing catch up. But that's okay. I'm hopeful my publisher won't mind putting my logo on reprints of my novels and on future books to be released. AND I can put my logo on my blog, website, Facebook, Twitter and etc. I can use it on my business cards, on bookmarks and well, just about anything.

Does a writer need a logo? If a writer only writes in one genre probably not. However, if a writer publishes in more than one genre I'd say yes. And I should have used one long ago.

So, as you can see I have two versions of my logo that I liked.

Which do you think I went with: the first one or the second one?



  1. I like the first one! It looks better having the tiny spaces between the O and P since there are spaces between the K and O, too.

    Having an author logo is a great idea!!

    Happy reading and writing! from Laura Marcella @ Wavy Lines

    1. Laura,
      Thanks so much for your input! I appreciate it very much.

  2. I'm going to echo Laura-- I liked the first one better. I also have been thinking about a logo. Maybe I'll actually DO something about it. Thanks. :)

    1. Monique,
      The first one seems to be the winner. Good luck finding your logo. It's a fun process.

  3. I agree with Laura. But they're both pretty eye-catching. I would only worry that most of the first letter can be taken to be a "J" instead of a "K"---or maybe the figuring it out helps to cement it in too!

    1. Brenda,
      Seems the first one is the fav with everyone, including me. Thanks for adding to the discussion. :)



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