Tuesday, April 30, 2013
Does a Writer Need a Logo?
Years ago a fellow writer told me that she had a logo for her writing. At the time, my first novel had just been published and I really couldn't see a need for a logo.
However, as the years have gone by I have changed my mind. The reason? Right now I have books published in two different genres: romantic suspense and YA time travel. I'm sure some readers are wondering if the Kathi Peterson who wrote Cold Justice is the same Kathi Peterson who wrote The Stone Traveler. I want my readers to know that, yes, I wrote them both.
As I sat down with my designer, we discussed what logo would represent my writing best. There were several things to consider: what kind of message did I want to convey, what was the purpose of my logo, and where would I use it?
The message . . .
What is the message of a logo? It should represent what you write and a common theme in your work that identifies you as a writer. I wanted my readers to know that any book that has my logo will get a clean read that has a good dose of inspiration in the story. My designer and I kicked around the idea of a dove or angels, but those had all been done a lot and I wasn't comfortable with them. See I also wanted my logo to represent me, the writer. So it had to be personal. That's a tall order.
The purpose . . .
The purpose of a logo is to let the reader know that you are the writer behind the work. I can't tell you how many Kathi Petersons there are in the world, but there are a lot. I know of at least three. And one even spells it the exact same way as I do. However what the others don't have is my maiden name, Oram. So now you know why my novels have Kathi Oram Peterson on them. My designer and I decided my initials would work just fine for my logo.
Where to use a logo . . .
Okay, here's my problem, I already have six books published without my logo on them. If I would have listened to my friend years ago, this would not be a problem. Now I'm playing catch up. But that's okay. I'm hopeful my publisher won't mind putting my logo on reprints of my novels and on future books to be released. AND I can put my logo on my blog, website, Facebook, Twitter and etc. I can use it on my business cards, on bookmarks and well, just about anything.
Does a writer need a logo? If a writer only writes in one genre probably not. However, if a writer publishes in more than one genre I'd say yes. And I should have used one long ago.
So, as you can see I have two versions of my logo that I liked.
Which do you think I went with: the first one or the second one?
Posted by Kathi Oram Peterson at 7:00 AM