Wednesday, October 6, 2010

Thank You! And Influencers . . .

Because I just finished the review blog tour for The Stone Traveler, I wanted to send the commenters on the journey and the reviewers of my novel a big . . .

It was such a delight to read playful comments about the journey and The Stone Traveler. Your participation made this tour a huge success!!!

And the reviewers were awesome as well! I had only one reviewer who didn't like my novel. I think one out of twenty-two is pretty good. You can't please everyone, and we all have different tastes when it comes to the fiction that we like.

I've had some people ask why in the world would I include a negative review on my tour. There are three reasons:
  • the reviewer sacrificed time to read my book
  • I'd asked for her opinion
  • and she was part of the tour. 

Did I feel bad that she didn't like my novel? Well, of course I did. But after years of writing and having my novels critiqued in my writers group, in the newspaper as well as online I'm used to criticism. I try to learn all I can from a review so my writing will become stronger.

And I learned something from this experience. I want reviewers to read my books.

But for those of you who are just starting out please be aware that reviewing and promoting may not be a good mix. If your main goal is to start a "good" buzz about your novel you may want to use "Influencers."

What's an Influencer? Until I happened upon Jody Heylund's blog and her post "Being an Influencer Isn't Just About Getting a Free Book" I didn't know.

She explained what an Influencer does verses what a Reviewer does. She said, "An Influencer is someone who wants to help in the promotion of a book . . . A Reviewer, on the other hand, can also help in the promotion--if they like the book and write a stellar review and recommend the book to others. But a Reviewer also has the option of sharing what they didn't like."

My reviewers did exactly what I asked them to do. They reviewed my book sharing what they liked and what they didn't. I believe they gave their honest opinions of The Stone Traveler to those who read their blogs. Twenty-one favorable reviews on a book is awesome! And I am very happy with the results.

My writing tip for today: if you have a novel coming out you might want to give a lot of thought to whether you want Reviewers to promote your novel or Influencers. 


  1. Good advice. When I started writing, I had someone pull me aside and tell me to never do a book review, especially if I didn't think too highly of the book. It was very good advice.

  2. Carolyn,
    That's interesting.

    I do book reviews, but if I can't find something good about the book, I'll send it back to the author.

    I love reading books and telling others about the good ones I find.

  3. I'd never heard of the term influencer before. What a wise idea though. =]

    Congrats on the book tour!

  4. Great post. I think I'd still use reviewers. It's much better than never being sure how much my book was liked and why.

    Thanks for the follow. I'm so glad I checked out your beautiful blog!


  5. Good to know about influencers. I'm glad your tour was a success. I didn't make it around as often as I would have liked.

  6. Laura,
    I'd never heard of influencers before either. Jody has a wonderful blog just full of writing information.

    And thank you for helping with the tour. I couldn't have done it without my reviewers. =]

  7. Misha,
    Reviewers and Influencers have their functions. And it's great we have a choice.

    I was happy to find your blog. And thanks for your follow. =]

  8. Carol,
    I'm happy whenever you stop by. =]
    Influencers can really help promote a book. I know authors who use both. I'm thinking with my next book I might try both as well. ^+^

  9. Congrats on finishing the tour! What a beautiful cover, by the way.

  10. Jude,
    Thank you on both comments! Stop by any time. =]

  11. When I did a blog tour back in 08, I used the Influencer approach (but didn't realize it had a name!). Many tour stops did review the book, but others did a Q&A with me, some just posted the trailer, others wrote about something the book reminded them of--one even had an entire post about the SMELLS in the book. There was a great variety, and it was nice to not feel like I was pressuring anyone to give a positive review--I was just asking for them to mention the book is some way. I think it was a great success. (Although I didn't have anything nearly as cool as a Kindle prize!)

  12. Annette,
    I love the idea of variety on a blog tour. I was fortunate that many reviewers focused on different aspects of my novel, but I was concerned about redundancy.

    I really like the idea of having Influencers focus on different things such as smells. Way cool!




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